Shanna Jacobsen | May 8, 2022
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...
Shanna Jacobsen | Apr 29, 2022
A convention bureau is a fundamental aspect of every established MICE market. theplanner.guru delivers an overview of some of the offerings provided by convention bureaus – both locally and internationally – to understand the role they play. Kenya...
Scott Langley | Apr 24, 2022
Decoding your team could help you achieve maximum results. Scott Langley weighs in with some tricks of the trade. Think about your team for a minute. Nope. Not your sports team. Your other team – the one you work with. Have you ever wondered how...
Shanna Jacobsen | Apr 19, 2022
Global Exhibitions Day advocates for the irreplaceable value of physical exhibitions and face-to-face business events in bringing people together and driving the global economy. It is a recognition of the power of face-to-face events to create...
Shanna Jacobsen | Apr 8, 2022
theplanner.guru unpacks the African Perspectives on the MICE Industry Report’s MICE Industry Maturity Index to understand where the top five MICE markets are on the continent. EGYPT Based on the World Economic Forum’s 2019 stats, tourism...
