Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment – it’s the sweet spot for any event organiser and marketer, and of...
Shanna Jacobsen | Aug 28, 2021
How do your virtual attendees learn and how do they want to learn? theplanner.guru offers insights into some strategies that are applicable even beyond the virtual experience. As planners and organisers, we are becoming increasingly aware of the...
Shanna Jacobsen | Jul 27, 2021
Metrics that we can apply to gauge attendance and engagement at our events is becoming an important component of how we benchmark our success. The Planner Guru learns more. One of the conundrums we face as events organisers and planners is how we...
Shanna Jacobsen | Jan 27, 2020
Unlike typical exhibitions which recognise their most beautiful stands at their Stand Awards, Meetings Africa is unique in that it only gives out Green Stand Awards – exclusively recognising beautiful stands which are also sustainably sourced and...
Heather Hook | May 28, 2018
Putting documented procedures in place is vital for any business, not just events-related ones. As a small business owner, I have until recently been guilty of not having any formal, written procedures for new staff to follow – what’s the point, if...
Heather Hook | Jan 12, 2016
Although I created this template to help my staff asking the right questions in client meetings for predominantly speaker events where product sales and the like take place – this can be adapted to any event. Sit down and work through every...
Martin HIller | Dec 29, 2015
1 EVENT BASICS Date, venue, time. 2 AIM OF THE EVENT What does the client what to achieve. Are the photos delegate keepsakes or will they be used to market the event in future? 3 GUEST LIST From celebrities to CEOs, the photographer needs to...
Martin HIller | Dec 29, 2015
There are different types of gatherings that offer sponsorships at various levels with a wide range of benefits, writes Helen Brewer. Be it the annual association’s conference, a public sector gathering initiative or a conference producer’s...
Martin HIller | Dec 29, 2015
When deciding on what décor you want to use to realise your client’s event, remember the following: • Avoid abnormally large items, props and staging. They are expensive to transport and may pose problems when gaining access to the venue or fitting...
Martin HIller | Dec 24, 2015
Looking for ways to ensure that your event is ‘green’? Yes, you say – then download our 10 questions to ask when booking accommodation for events today! Click here to download.
Martin HIller | Dec 24, 2015
Looking for ways to ensure that your event is ‘green’? Yes, you say – then download our 10 ways to ensure green catering list today! Click here to download.
