Shanna Jacobsen | Sep 17, 2021
Living through a pandemic era, being responsive to our attendees matters more than ever. theplanner.guru learns more. The most significant challenge within the meetings and events industry currently is that there are quite complex parameters that...
Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment – it’s the sweet spot for any event organiser and marketer, and of...
Shanna Jacobsen | Aug 28, 2021
How do your virtual attendees learn and how do they want to learn? theplanner.guru offers insights into some strategies that are applicable even beyond the virtual experience. As planners and organisers, we are becoming increasingly aware of the...
Shanna Jacobsen | Jul 7, 2020
Robert Dunsmore is a freelance creative events professional. He gave a presentation titled ‘Extreme event design: What is the new normal in extreme times’ during PlanetIMEX’s EduMonday Live event, powered by Cvent, where he unpacked the rules or...
Shanna Jacobsen | Feb 19, 2020
Most event planners want to promote engagement at their events in all its many forms, such as engagement between attendees (networking), with the event content (learning) or with their brand (for customer retention). And this is where collaborative...
Mpinane Senkhane | May 30, 2019
There are obvious benefits to attending an event or conference, among them learning, sales and lead generation, however many companies miss the fantastic opportunity to create content and also for amplification. Akin to breaking news, events are up...
Martin HIller | Dec 31, 2015
Most event planners are in their thirties. Most successful incentive participants are in their 50s. Most event programmes are written for 18-year-old attendees, it would appear. John Fisher wonders whatever happened to thinking about the...
Martin HIller | Dec 29, 2015
For Karmen Vladar, the success of an event lies in ensuring that attendees are actively engaged before, during and after the event. The more intellectually and emotionally invested your audience becomes, the more likely it is that they’ll enjoy...
Martin HIller | Dec 29, 2015
John Fisher suggests there may be more than one way to present conference and meetings content. You know all about waste operatives (bin men) and talent managers (HR), now please welcome ‘meeting architects’. But it’s not as daft as it sounds. A...
Heather Hook | Dec 21, 2015
Scientific programme management is actually a whole separate arm of eventing, but for informational purposes, I will give you a brief overview on the field here. Scientific programmes relate to conferences within the medical and technical industry....
Heather Hook | Dec 21, 2015
Hand-in-hand with Scientific Programme Management, comes the on-site component of running the Speakers’ Room. Setting up the Speakers’ Room is quite straightforward – I usually place the arrivals/check-in desk very close to the door, to make it...
