Shanna Jacobsen | Aug 18, 2021
After a successful career at one of South Africa’s largest convention centres, Scott Langley decided to launch his own marketing consultancy that specialises in developing online sales funnels. He shares his insights. Scott Langley is a name many...
Shanna Jacobsen | Jul 27, 2021
Metrics that we can apply to gauge attendance and engagement at our events is becoming an important component of how we benchmark our success. The Planner Guru learns more. One of the conundrums we face as events organisers and planners is how we...
Shanna Jacobsen | Apr 19, 2021
Recently, davies tanner in partnership with IBTM Events launched its Global Destinations Marketing Report on the IBTM Connect platform. The report looks at what marketing channels destinations have been using to remain engaged with their audiences...
Shanna Jacobsen | Nov 17, 2020
Reigniting Africa is a new award category for the inaugural WTM Africa Travel & Tourism Awards. It will acknowledge the most impactful, story-driven COVID-19 campaign executed between 01 January 2020 and 31 January 2021. “It will stand as...
Shanna Jacobsen | Nov 17, 2020
IBTM, the leading global event brand for the conference, meetings, incentive and events industry, and davies tanner, a PR and brand communications agency, have collaborated to launch the Destination Marketing Post-COVID-19 Survey. The global survey...
Shanna Jacobsen | Nov 4, 2020
If you’re trying to keep your business costs down, you might be doing your marketing in-house. This can be a whole lot of fun, but it can also be a slow learning experience. Save time and get better results with these simple tips to craft...
Shanna Jacobsen | Oct 27, 2020
Payal Raina, Founder FinTech Marketing Although the coronavirus pandemic is becoming more manageable, it continues to plague us and is somewhat a double-edged sword as we also face dwindling revenues and skyrocketing unemployment numbers in the...
Shanna Jacobsen | Jun 10, 2020
Marketing in the midst of a pandemic sounds risky. Should you do it? Yes. This is why. The initial shutdown and ban on public gatherings put the events industry in a dire situation. While navigating what’s next, it was unsurprising that most...
Shanna Jacobsen | Jan 15, 2020
The lure of setting up an Instagram account for your business is understandable. It is one of the leading social media platforms, and over 200 million users visit a business instagram account every day. It’s also a good platform to reach the...
