Shanna Jacobsen | Aug 19, 2022
The pandemic put all incentive travel on hold. Now that travel restrictions have been lifted around the world, incentive travel is making a return and the industry is eager to discover what the market wants. Fortunately, the Incentive Research...
Shanna Jacobsen | Aug 3, 2022
People are eager to travel despite the challenges the tourism industry is facing as it reboots after prolonged lockdowns. This desire is apparent across the globe, although South Africans have an above average wanderlust. This finding is one of...
Shanna Jacobsen | Jul 31, 2022
Destination marketing campaigns aimed at increasing travel to Africa in 2022 are in full swing. Rivania Govender, research specialist at Niche Partners, presents just some of the creatively competing contenders. After two years of stagnation, the...
Shanna Jacobsen | Jul 3, 2022
Organising and hosting an event is a costly and resource-intensive affair; during a time when budgets are much tighter, unnecessary expenditure isn’t an option. Join theplanner.guru as we navigate through what essentials and add-ons can be...
Shanna Jacobsen | Jun 6, 2022
Many events follow very similar formats and are becoming indistinguishable from each other. theplanner.guru offers just a few tips and tools for you to switch up the pace and create impactful experiences for your attendees. Events...
Shanna Jacobsen | May 20, 2022
The World Economic Forum’s Travel & Tourism Development Index was born from an evolution of its biennial Travel & Tourism Competitiveness Index. theplanner.guru learns more about what this means and its relevance to Africa. After 15 years...
Shanna Jacobsen | May 20, 2022
Do event organisers understand attendees’ needs, wants and desires? Liz Lathan, CMP, CMO, and a co-founder of Haute Companies, took it upon herself to identify attendees’ pet peeves to create The Attendee Bill of Rights: A Guide to...
Shanna Jacobsen | May 13, 2022
In a bid to better understand the value and role played by travel agents within the travel sector, ASATA has released the second edition of its 21st Century Travel Agent Study. The Association of Southern African Travel Agents (ASATA) has released...
Shanna Jacobsen | May 8, 2022
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...
Shanna Jacobsen | Apr 29, 2022
A convention bureau is a fundamental aspect of every established MICE market. theplanner.guru delivers an overview of some of the offerings provided by convention bureaus – both locally and internationally – to understand the role they play. Kenya...
Scott Langley | Apr 24, 2022
Decoding your team could help you achieve maximum results. Scott Langley weighs in with some tricks of the trade. Think about your team for a minute. Nope. Not your sports team. Your other team – the one you work with. Have you ever wondered how...
Shanna Jacobsen | Apr 19, 2022
Global Exhibitions Day advocates for the irreplaceable value of physical exhibitions and face-to-face business events in bringing people together and driving the global economy. It is a recognition of the power of face-to-face events to create...
