Shanna Jacobsen | Apr 8, 2022
theplanner.guru unpacks the African Perspectives on the MICE Industry Reportβs MICE Industry Maturity Index to understand where the top five MICE markets are on the continent. EGYPT Based on the World Economic Forumβs 2019 stats, tourism...
Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer.Β theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
Shanna Jacobsen | Mar 14, 2022
Analytics are a means to establishing event outcomes and understanding what delegates want. theplanner.guru learns how far we can push these parameters. The meetings and events industry has rapidly evolved over the past two years, with Covid-19...
Shanna Jacobsen | Feb 19, 2022
Time is short and capacities for attendance are even shorter.Β WeΒ don the attendeeβs hat to understand what the crux is for their attendance and participation. Over the past two years, event planning has come with its own interesting set of...
Shanna Jacobsen | Oct 1, 2021
Following its official launch in June this year, theΒ African Perspectives on the MICE Industry Report 2021Β aims to provide insights that enable the entirety of the business events value chain to inform their strategic...
Shanna Jacobsen | Sep 21, 2021
This past week saw the launch of the Events Industry Council’s first phase of its landmark Equity Acceleration Plan. The Events Industry Council (EIC), a global voice of the business events industry on advocacy, research, professional...
Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment β itβs the sweet spot for any event organiser and marketer, and of...
Shanna Jacobsen | Apr 19, 2021
Recently, davies tanner in partnership with IBTM Events launched its Global Destinations Marketing Report on the IBTM Connect platform. The report looks at what marketing channels destinations have been using to remain engaged with their audiences...
Shanna Jacobsen | Apr 12, 2021
Throughout 2021, ATTA will be taking a βsnapshotβ at the end of each month from the perspective of accommodation providers, DMCs, tour operators and agents, and private guides. Download the results of the March snapshot survey here. READ: ATTAβs...
Shanna Jacobsen | Feb 25, 2021
The event landscape is rapidly evolving as new ways to execute events are being established. βBut one thing is for sure β event technology and innovation is likely to remain a cornerstone of the ever-changed event engage industry,β says Mike Lysko,...
Shanna Jacobsen | Feb 9, 2021
ATTA, the African Travel & Tourism Association, has released the results of its 2021 Travel Recovery SnapShot survey. The key takeaways from the survey show: The Domestic Market was key for accommodation providers with the bulk of bookings...
Shanna Jacobsen | Feb 2, 2021
The state of the international exhibition industry has been captured in the latest Global Barometer research by UFI, the Global Association of the Exhibition Industry. This includes a look at the impact of Covid-19 during 2020, as well as...
