Shanna Jacobsen | Apr 25, 2023
Digital marketing guru Natasha Jayne Heiberg shares her insights and expertise with us on the most effective ways to promote engagement on social media, and benefit from the analytics these interactions generate. This article was first published in...
Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer. theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
Shanna Jacobsen | Jan 22, 2020
Last week we ran a piece on getting your Instagram account basics right (if you missed it, click here to read it now). But what next? ‘Next’ is the tricky part where you need to start creating powerful, engaging content that attracts your niche...
Shanna Jacobsen | Jan 15, 2020
The lure of setting up an Instagram account for your business is understandable. It is one of the leading social media platforms, and over 200 million users visit a business instagram account every day. It’s also a good platform to reach the...
Shanna Jacobsen | Dec 4, 2019
While most social media platforms are about being social in a broad sense, LinkedIn is the go-to one for being social with your professional colleagues. So the launch of LinkedIn Events is an exciting development for B2B event professionals looking...
Mpinane Senkhane | May 30, 2019
There are obvious benefits to attending an event or conference, among them learning, sales and lead generation, however many companies miss the fantastic opportunity to create content and also for amplification. Akin to breaking news, events are up...
Heather Hook | Jan 18, 2016
In the last few years the use of apps and smart phones has increased vastly. We now read our emails, check our messages and can basically operate an entire office off of a tiny little device that fits in to our pocket or hand bag. So it only makes...
Heather Hook | Dec 21, 2015
Social media has become a great method for not only events marketing, but also creating industry credibility for events over the last few years. Facebook marketing campaigns and creative use of Facebook advertising have supplemented the more...
