Shanna Jacobsen | Mar 6, 2022
Beyond swaying opinions, theplanner.guru understands how a group of collaborators are banding together to create a shift in policy towards building a remote working community. The Covid-19 pandemic brought with it some critical shifts not just in...
Shanna Jacobsen | Aug 28, 2021
How do your virtual attendees learn and how do they want to learn? theplanner.guru offers insights into some strategies that are applicable even beyond the virtual experience. As planners and organisers, we are becoming increasingly aware of the...
Shanna Jacobsen | Aug 18, 2021
After a successful career at one of South Africa’s largest convention centres, Scott Langley decided to launch his own marketing consultancy that specialises in developing online sales funnels. He shares his insights. Scott Langley is a name many...
Shanna Jacobsen | Jul 27, 2021
Metrics that we can apply to gauge attendance and engagement at our events is becoming an important component of how we benchmark our success. The Planner Guru learns more. One of the conundrums we face as events organisers and planners is how we...
Shanna Jacobsen | Feb 25, 2021
The event landscape is rapidly evolving as new ways to execute events are being established. “But one thing is for sure – event technology and innovation is likely to remain a cornerstone of the ever-changed event engage industry,” says Mike Lysko,...
