Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer. theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
Shanna Jacobsen | Mar 14, 2022
Analytics are a means to establishing event outcomes and understanding what delegates want. theplanner.guru learns how far we can push these parameters. The meetings and events industry has rapidly evolved over the past two years, with Covid-19...
Shanna Jacobsen | Feb 19, 2022
Time is short and capacities for attendance are even shorter. We don the attendee’s hat to understand what the crux is for their attendance and participation. Over the past two years, event planning has come with its own interesting set of...
Shanna Jacobsen | Jan 24, 2022
The sustainability of an event may be a conversation that matters more going forward than it did before. theplanner.guru understands why. Prior to the Covid-19 pandemic, creating sustainable in-person events was an idea that more planners and...
Shanna Jacobsen | Jan 7, 2022
From technology to critical discussions around sustainability, eventing experiences have consistently been at the forefront of the latest global trends. Could wellness and well-being be the new norm, asks theplanner.guru? Following another...
Scott Langley | Oct 21, 2021
Scott Langley shares how the Japanese concept of ikigai can and should be applied to our approach to business. We have been lied to. Perhaps with the best of intentions – maybe you were lied to by people who loved you deeply. Chances are, they were...
Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment – it’s the sweet spot for any event organiser and marketer, and of...
Shanna Jacobsen | Aug 28, 2021
How do your virtual attendees learn and how do they want to learn? theplanner.guru offers insights into some strategies that are applicable even beyond the virtual experience. As planners and organisers, we are becoming increasingly aware of the...
Shanna Jacobsen | Jul 27, 2021
Metrics that we can apply to gauge attendance and engagement at our events is becoming an important component of how we benchmark our success. The Planner Guru learns more. One of the conundrums we face as events organisers and planners is how we...
Shanna Jacobsen | Jul 7, 2020
COVID-19 and lockdown has interrupted most businesses, especially in the MICE and travel sector. The solution is not as simple as pressing the pause button and waiting the pandemic out. Most of us need to rethink and possibly reinvent our...
