Don’t miss out on this world-class programme! A fantastic line-up of speakers will share their knowledge and experience, addressing the theme Translating Marketing Messages into Exhibitions and Events.
The event also provides some great networking opportunities, including dinner at the Milnerton Golf Course on 23 November 2016, and a three-course meal with wine pairing at the Durbanville Hills wine estate on 24 November 2016.
Programme Spotlight
Marketing content – more than a message
Karla Juegel – CEO, Messe Marketing, Germany
Through a series of case studies, gain a better understanding of content marketing and how to translate it into valuable trade show participation and event messages.
The future of events and exhibitions – The missing link
Andrew Ross – Director, Chaos Theory, South Africa
Gain a better understanding of the future of events and exhibitions and learn how to break through the clutter, with engagement becoming a vital part of any modern marketing strategy.
Rebranding a trade fair by getting the chefs in front
Klara Tihanyi – Exhibition Director, Sirha Budapest, Budapest
When Hungexpo was privatised and acquired by GL Events, Klara Tihanyi was appointed Business Development Director. She will be talking about how the show was transformed by creating a modern experiential event, and how event planners can use these principles effectively.
The challenges of visualisation
Stefan Ebling – Writer and Director, S-quadrat, Germany
Understand the power of visuals and films and what they can mean for you and your event. Through a series of case studies, delegates will learn about the conceptual processes involved in making a film, from the initial briefing to the final result.
How to create a brand environment
Eddie Choi – CEO, Milton Exhibits, Singapore
How brand content can be brought to life in interactive environments. The concept and the creation of the content are important when developing the message and designing the event environment.
Form follows content
Hans de Wit – Director, WitDesign, Netherlands
The importance of co-operation between the client and designer. The need to understand the brand position and the client’s goals and objectives. Successful exhibitions use a simple formula: Form follows content.
Cost
IFES members €290
Non-members €350 or R6 000 incl VAT
EXSA & AAXO members R4 600 incl VAT
For More Information
Contact IFES’ Executive Director, Uta Goretzky, on +49 69 951 03 944 or email her on uta@ifesnet.org.
Alternatively contact, Sue Dudley, IFES’ local contact on +27 82 899 1653 or email masterclass@ifesnet.org.
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