Helen Brewer | Mar 16, 2015
When an exhibition organiser adds value to a parcel of benefits for selected exhibitors – which are unique and innovative – it is sometimes overlooked the full extent of the benefits going forward. Not so with ibtm africa selected exhibitors...
Helen Brewer | Mar 16, 2015
It is said if an untruth is repeated many times over it becomes a fact, which us mere mortals do not question. In the same vein – the MICE industry could be under the assumption that the planning fraternity – whether salaried or fee-earning –...
Helen Brewer | Mar 10, 2015
There are two types of audio visual industries known as fixed and free-standing. Free-standing is usually associated with the MICE industry’s staging and production folk while fixed are the well-established companies who ensure highly technical...
Helen Brewer | Mar 10, 2015
There is a well-worn truism that if one goes to a plumber’s home, most of the pipes are leaking. Similarly, at an electrician’s abode, the wires are likely to be protruding. The Council of Event Professionals appeared to need a professional event...
Helen Brewer | Mar 3, 2015
It is an accepted understanding when selecting a caterer who specialises in intimate parties for around 50 people is not able to handle the catering requirements for 1000 plus people. This does not boil-down to merely having the facilities and...
Helen Brewer | Mar 3, 2015
It’s never easy to organise a successful conference. It is even more difficult when the delegation ranges from the well-informed to the uninformed on the subject matter under review. By the same token, the world café style-type of conference in...
Helen Brewer | Mar 3, 2015
If the MICE industry listened, even with only one ear, there were great opportunities for the independent planners out there to sit up and take notice. Speaking in his first major budget speech on the 25 February Finance Minister Nhlanhla Nene...
Helen Brewer | Feb 17, 2015
Speaking at CONVENE in Vilnius, Lithuania erudite Rob Davidson a well-known industry analyst has hit the nail on the head with his well-researched comments that by 2020 almost 75% of the work force will be between 26 and 43. This generation is...
Helen Brewer | Feb 10, 2015
Serious marketing managers need to keep-up with the very latest techniques that could prove major influencers within their particular marketing mix going forward. This short, sharp high-powered session will provide marketing managers with the most...
Helen Brewer | Feb 10, 2015
Procurement departments are not out there to practice public relations and although it may be assumed the salaried event manager, be it corporate/association or public sector, are the ones that make the decisions on a range of event management...
Helen Brewer | Feb 3, 2015
Heavyweight MICE industry players within the African continent are putting forward key planners to accumulate credits by updating their knowledge on a range of pertinent topics. Added to this are the additional sign-ups coming through from major...
Helen Brewer | Feb 3, 2015
All the plans for the gala dinner following the convention seemed to be in place. As is the case with most planning assignments there are the added ‘bits’ which are mentioned time and again yet fall through the cracks. In this particular case...
