Shanna Jacobsen | Sep 17, 2021
Living through a pandemic era, being responsive to our attendees matters more than ever. theplanner.guru learns more. The most significant challenge within the meetings and events industry currently is that there are quite complex parameters that...
Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment – it’s the sweet spot for any event organiser and marketer, and of...
Shanna Jacobsen | Aug 28, 2021
How do your virtual attendees learn and how do they want to learn? theplanner.guru offers insights into some strategies that are applicable even beyond the virtual experience. As planners and organisers, we are becoming increasingly aware of the...
Shanna Jacobsen | Aug 18, 2021
After a successful career at one of South Africa’s largest convention centres, Scott Langley decided to launch his own marketing consultancy that specialises in developing online sales funnels. He shares his insights. Scott Langley is a name many...
Shanna Jacobsen | Jul 27, 2021
Metrics that we can apply to gauge attendance and engagement at our events is becoming an important component of how we benchmark our success. The Planner Guru learns more. One of the conundrums we face as events organisers and planners is how we...
