Heather Hook | May 28, 2018
Putting documented procedures in place is vital for any business, not just events-related ones. As a small business owner, I have until recently been guilty of not having any formal, written procedures for new staff to follow – what’s the point, if...
Heather Hook | May 3, 2016
Selecting the right venue is critical and according to event professionals on LinkedIn, when asked what they would consider the most important points to keep in mind for choosing a venue for their events, here are the most frequent responses:...
Heather Hook | Jan 28, 2016
Whether you are organising a party, fundraiser, awards dinner or other event, budget is one of the biggest things to keep in mind. You want to create an amazing look and feel, but not overdo it from a cost perspective. One of the great things about...
Heather Hook | Jan 28, 2016
Everyone attending a conference has a reason to be there. Although this article is written tongue in cheek, there are some truths to these different types of attendees – see how many you can recognise. I know as a conference organiser I have met...
Heather Hook | Jan 20, 2016
If you are lucky enough to be able to afford professional events management software to track tasks, develop programmes, handle registration and marketing etc then there are a variety of options available to you – but we suggest doing detailed...
Heather Hook | Jan 18, 2016
In the last few years the use of apps and smart phones has increased vastly. We now read our emails, check our messages and can basically operate an entire office off of a tiny little device that fits in to our pocket or hand bag. So it only makes...
Heather Hook | Jan 12, 2016
Eventing is known for involving a fair amount of paperwork – pre, during and post-event. To be honest, I detest paperwork with a passion, and for this reason, I make sure that I have a team who are brilliant at it. This frees me to get involved in...
Heather Hook | Jan 12, 2016
Use the basic template below for your follow up email to the venue, once you have made telephonic contact. I always suggest phoning and speaking to someone first, as sometimes emails can get lost in the many others that the venue coordinators...
Heather Hook | Jan 12, 2016
Although I created this template to help my staff asking the right questions in client meetings for predominantly speaker events where product sales and the like take place – this can be adapted to any event. Sit down and work through every...
Heather Hook | Jan 12, 2016
Putting together your first business plan shouldn’t be a totally over whelming and daunting experience. Below is a fool proof guide to creating a basic, yet comprehensive business plan for any business. Business Plan OWNERS Business...
Heather Hook | Jan 12, 2016
A basic budget template to get you started with your events. Remember to put the name of the event, the date and the venue at the top of your document. This can be done in an excel document, with a page for projected budget and one for actual...
Heather Hook | Jan 12, 2016
Keeping track of your time spent on your different client’s projects is vital. Often you don’t realise how much time is allocated to one client per month, and you don’t want to be working like a maniac and undercharging for your...
