Shanna Jacobsen | Apr 25, 2023
Digital marketing guru Natasha Jayne Heiberg shares her insights and expertise with us on the most effective ways to promote engagement on social media, and benefit from the analytics these interactions generate. This article was first published in...
Shanna Jacobsen | Sep 19, 2022
Generation Z is known for how highly they value the freedom and flexibility that remote work offers. The opportunity that the pandemic created for more and more people to work remotely has seen this generation embrace the lifestyle of a ‘digital...
Shanna Jacobsen | Jul 3, 2022
Organising and hosting an event is a costly and resource-intensive affair; during a time when budgets are much tighter, unnecessary expenditure isn’t an option. Join theplanner.guru as we navigate through what essentials and add-ons can be...
Shanna Jacobsen | May 20, 2022
Do event organisers understand attendees’ needs, wants and desires? Liz Lathan, CMP, CMO, and a co-founder of Haute Companies, took it upon herself to identify attendees’ pet peeves to create The Attendee Bill of Rights: A Guide to...
Shanna Jacobsen | May 8, 2022
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...
Shanna Jacobsen | Apr 8, 2022
theplanner.guru unpacks the African Perspectives on the MICE Industry Report’s MICE Industry Maturity Index to understand where the top five MICE markets are on the continent. EGYPT Based on the World Economic Forum’s 2019 stats, tourism...
Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer. theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
Shanna Jacobsen | Feb 19, 2022
Time is short and capacities for attendance are even shorter. We don the attendee’s hat to understand what the crux is for their attendance and participation. Over the past two years, event planning has come with its own interesting set of...
Shanna Jacobsen | Feb 14, 2022
Social media cannot be ignored – and here’s why. For many of us who are currently part of the workforce, the advent of social media has been… Interesting. Most will remember a time even before the internet so adjusting to a world in which social...
Scott Langley | Feb 4, 2022
Scott Langley shares his top tips on how to look at your money. What if I offered you a deal? Which would you rather have: a) R5 million, or b) R0.01 on 1 January that doubled every day until the end of the month (i.e. 31 days compounded)? Would...
Scott Langley | Dec 6, 2021
Challenges abound. Kaizen Alpha’s Scott Langley gives his take on how to have fun with this. What’s up with all the challenges? Everywhere you look online, there’s a challenge for something. The ‘5-Day Focus Challenge’, the ‘4-Week Get Fit...
Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment – it’s the sweet spot for any event organiser and marketer, and of...
