Tourvest Destination Management will launch its new brand, Incentives/Meetings and Events (Tourvest I.M.E), at Meetings Africa 2016 held at the Sandton Convention Centre from February 22-24.
Event Dynamics and Seekers MICE have been incorporated under the Tourvest Destination Management Business and Sports Events umbrella (along with American Express Meetings and Events, Liberty Southern Africa, Team Sports and SART).
The time has come to consolidate and rebrand Event Dynamics and Seekers MICE, both of which have earned a credible reputation in the meetings, incentives, conferences and events industry in Southern Africa and abroad.
The reason for the merge is two-fold. Tourvest I.M.E forms part of Tourvest Destination Management (TDM), which through its diversified portfolio of tourism businesses is the principal tourism group in sub-Saharan Africa. Clients therefore have access to a global powerhouse with established processes and procedures which lend weight to procurement, economies of scale in buying, supplier management, financial backing, logistics, human resources, administration, marketing, communications and advanced technological innovation.
The rebranding effectively brings the many assets of TDM to the foreground, and clients are assured of access to powerful resources which positively influence their bottom line through lower costs, efficient utilisation of time and human capital, and enhanced reputational standing to internal and external stakeholders.
Secondly, the consolidation of Event Dynamics and Seekers MICE will establish a clear footprint in the market, and present a highly skilled team of specialists who all share a common purpose to serve with passion, integrity and respect. Whether a turnkey solution or standalone service, clients are still guaranteed intensively personalised attention, and a commitment to enhancing the many already established partnerships that have evolved over time. The new brand identity is a means of simplifying and entrenching a clear brand personality, and streamlining processes to more efficiently service clients.
SABINE BLEHLE
Says Sabine Blehle, Chief Operating Officer, “We are a business big enough to matter, but small enough to care. It is the people within Tourvest I.M.E which take this business from being a well-oiled corporate machine, to an intensely personal, highly motivated and passionate collection of skilled individuals.Whether a group of 8 or 4000, partners are promised the same attention, care and commitment which have become our trademark.”
Tourvest I.M.E aims to be the partner of choice in the global MICE Industry by transforming ordinary incentives, meetings, conferences and events into extraordinary experiences while making the client the hero of every experience.
