Shanna Jacobsen | Aug 18, 2021
After a successful career at one of South Africa’s largest convention centres, Scott Langley decided to launch his own marketing consultancy that specialises in developing online sales funnels. He shares his insights. Scott Langley is a name many...
Shanna Jacobsen | Jul 27, 2021
Metrics that we can apply to gauge attendance and engagement at our events is becoming an important component of how we benchmark our success. The Planner Guru learns more. One of the conundrums we face as events organisers and planners is how we...
Shanna Jacobsen | Apr 19, 2021
Recently, davies tanner in partnership with IBTM Events launched its Global Destinations Marketing Report on the IBTM Connect platform. The report looks at what marketing channels destinations have been using to remain engaged with their audiences...
Shanna Jacobsen | Apr 16, 2021
We have all become amateur epidemiologists in the past year, learning amazing facts about viruses, pandemics, and vaccines. And this is a good thing. Knowledge is power, and right now, understanding the Covid-19 disease and how to best respond to...
Shanna Jacobsen | Apr 16, 2021
After more than a year of living through a pandemic, many of us are feeling worn down by trying to make decisions while feeling like we don’t know what tomorrow holds. It can be exhausting, especially when it comes to running a business. “Companies...
Shanna Jacobsen | Apr 13, 2021
To celebrate Global Meetings Industry Day, BestCities and the International Association of Professional Congress Organisers (IAPCO) have collaborated to release a free white paper on hybrid congress guidelines. One of the outcomes of Covid-19 has...
Shanna Jacobsen | Apr 12, 2021
Throughout 2021, ATTA will be taking a “snapshot” at the end of each month from the perspective of accommodation providers, DMCs, tour operators and agents, and private guides. Download the results of the March snapshot survey here. READ: ATTA’s...
Shanna Jacobsen | Apr 3, 2021
As more countries start to re-open business events, a lot is at stake to ensure things go smoothly. This includes upholding varying Covid-19 protocols to minimise associated health risks, build customer and visitor confidence, and adhere to local...
Shanna Jacobsen | Mar 17, 2021
The global rollout of Covid-19 vaccinations has seen several unconventional locations take on the role of temporary vaccination centres around the world – including convention and exhibition sites. To help these venues navigate this new use, a good...
Shanna Jacobsen | Feb 25, 2021
The event landscape is rapidly evolving as new ways to execute events are being established. “But one thing is for sure – event technology and innovation is likely to remain a cornerstone of the ever-changed event engage industry,” says Mike Lysko,...
Shanna Jacobsen | Feb 14, 2021
Sadly, many businesses are currently considering whether business rescue might be a route they need to explore. The good news is that, as dire as it sounds, it can be a hugely positive experience – if done right, and by the right people. SATSA, the...
Shanna Jacobsen | Feb 9, 2021
ATTA, the African Travel & Tourism Association, has released the results of its 2021 Travel Recovery SnapShot survey. The key takeaways from the survey show: The Domestic Market was key for accommodation providers with the bulk of bookings...
